It is estimated that 2.5 quintillion bytes of data are available on the internet. That’s a lot of data! Businesses had to manually go through this information and figure out what they could do with it. This process was time-consuming and expensive. It didn’t always produce quality results or lead to new insights.
With artificial intelligence, this type of data can be automatically converted to structured data. That means you can get insights you would never have been able to before without a considerable investment in the workforce and time. So, here are some ways AI.
What is unstructured data?
Unstructured data is any data that does not have a predetermined structure. Unstructured data includes documents (PDF, Word Documents, Excel Spreadsheets, etc.), presentations, images, videos, and many other data types. Unstructured data is produced by several business processes across all the verticals. Therefore, a lot of valuable information is present in these unstructured data.
How AI converts unstructured data to structured data
There are all sorts of tools to convert unstructured data to structured data. One way is artificial intelligence. AI can do this by analyzing results from documents to group them. Then, it will look for patterns in the data and compare them to other documents. This approach is similar to what people do when they go through data, but it can be done much more quickly using artificial intelligence. Recent improvements in AI, especially around natural language processing and optical character recognition using machine learning and artificial neural networks, have resulted in several novel approaches to converting unstructured data into structured data. For example, a popular supervised learning method is to annotate a few documents and then train a model using the annotated information. Once the generated model satisfies the acceptance criteria in terms of accuracy, the model can then be used to convert unstructured data into structured data.
The benefits of converting unstructured data to structured data
There are many benefits to converting unstructured data to structured data with AI. First, there are apparent time savings. If you were trying to manually sort through 2.5 quintillion bytes of data, it would take you 20 years of uninterrupted work just to read through it all! But with AI, this same conversion process can be done in seconds. Next, there’s the quality of results. AI can help find insights that humans might not be able to see because their minds aren’t programmed to look for certain things in a certain way. Less time means more insights which tell better business decisions depending on the available information.
So what are some ways that AI can help keep your business ahead of the game in today’s digital world?
First is increased efficiency in marketing efforts. With AI, you can analyze your social media accounts and determine which posts perform better or worse than others, so you know how to invest your money most effectively. You can also explore different marketing strategies and decide which ones will most likely lead to success before investing too much time or money into them if they sound promising but seem risky at first glance.
Next is getting new customer insights from old data. Humans only have so much time and energy for patterns in past information, but artificial intelligence has unlimited potential for pattern recognition. All that past data you already have? Artificial intelligence can
Conclusion
Converting unstructured data to structured data has never been more accurate and fast. The ability to unlock vital information from unstructured data by converting it into structured data simplifies existing business processes and makes businesses more efficient and competitive. At DeepDatum.ai, we specialize in transforming unstructured data into structured data. Feel free to contact us to know more about how we can help your business.
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